Now a days digital marketing is growing day by day. And many business are doing marketing through social media which help them in promoting thier business. Facebook , twitter, LinkedIn are the most prevailing social media in the growing world. The advantages are.,
Many promoting ideas are mostly higher. In earlier days, banners, posters, television, radio, advertisements for promoting a business is costly. It is not affordable for business. They have to invest more for this alone. But now, promotion can be done freely through social medias. It is affordable, when you do digital marketing.
When you give advertisement or promotion of a business in website or magazine, it can’t be reached to large audience. But if you give the same advertisement or promotion in the social media, you can reach more people in minimum time. They will like, follow or comment your business and if there is any updation they will come to know about that. As per the analysis, Facebook alone has 750 million users who are watching daily and Youtube has 1 billion users who will watch regularly and they can subscribe.
If you have decided to publish your business to the public through website or magazine, it will usually take one or 2 weeks to publish to the public. But the social media is one of the instant publication. If you want to advertise your business right now, you can use facebook or YouTube to publish in a fraction of second at the affordable price and sometimes at the free of cost.
You can interact with customers instantly. If you want your customer to sign up for the newsletter, you can ask through social media. If you want to know about customer, you can directly interact by chatting in the social media. Suppose if your customers has some queries they can ask in customer service concern. This also helps you to communicate with the other business people and higher officials in the industries. These data might help you to grow your business.
If you genuinely respond to the customer queries and satisfy the customer needs, they will become loyal to your brand. Your customers can follow you in FB and YouTube when you post something.
If suppose people were not aware about your website, then the traffic to your website will be low. If you are providing Unique or Quality Service, then you can promote through social media which gives you better reach and traffic as well. When you offer something for the product of your brand, you can post link in social media for better promotion.