Whats all the buzz about Google AdWords?
7 Steps to create a Campaign
Before starting an AdWords Campaign, you should create an account. To create an account, go to https://adwords.google.com, find the get started button and sign up for AdWords account. Once sign up is complete, log in to your account, Click “Create your First Campaign” Button.
Step1: Select Campaign type and name:
First, select the campaign type based on your business goal. There are many campaign types available, we will learn about each campaign type little later. But for now, We highly recommend a “search network only” option and give your campaign a name. Next, you will find more campaign types to choose. You can tick an “All Features” Type, that helps to reach customers with any kind of ad format.
Also, remove the tick mark from “Include search partners” for now (based on your goals, can tick them later).
Step 2: Setting Geographic Location:
Step 3: Setting Up your Bid Strategy:
Setting your budget may be difficult at the start. First, Change the bid to “manual Bid Set up”. By setting manual, you will have more control and will help learn AdWords better. You can always change the manual setting to one of the automatic settings later.
Step 4: Ad Extensions:
Your Ad Extensions and scheduling are an important part of campaign setup. But leave it for now, we will set up later.
Click “save and continue” button at last.
Step 5: First Ad Group and first ad Creation
You have to place your final URL. Once a user clicks your ad they should land to the page where they can make a purchase or sign up. You have to give path fields. The path fields is a display URL in Google search they give customers an idea of where they end up landing when they click your ad.
Here is a short version of your ad template:Final URL:Headline 1: 30charctersHeadline2: 30charctersDescription: 80charcters
Step 6: Insert your Keywords:
Step 7: Review and billing:
Once you have pasted the keywords, click “set up the bill later”. Now your Campaign is ready. Review all the campaigns, AdGroups and Ads before making a payment. Once all done, go to the Billing section to make your payment.