If you are running Google Ads for your Business then there are more possibilities to face this Issue. You Bid Strategy will showing limited only because of 5 Important factors. If your Campaign or Ad Group is showing limited, just keep your mouse over the word “Limited”, then it will show some explanation or reason for being limited. Below are the effective solutions to solve the Campaigns whose Bid Strategy is showing as Limited.
5 Factors which Shows the Bid Strategy as Limited
If “Bid Limits” is the reason, then you will see the below information
Maximum and/or minimum bid limits are being met by multiple keywords. As a result, your bids may not be fully optimized.
Solution: Increase your Maximum CPC value. This is because of very low Maximum Bid Limit. So Once you increase the Maximum CPC based on the Budget, it will start getting impressions and Clicks.
If “Not Enough Data” is the reason, then it will show the reason as
AdWords could optimize your bids more effectively with more conversion data.
Solution : This error will happen if the Conversion Tracking and Reporting is not working properly. Suppose, if you have imported the offline conversions then make sure you have imported the recent conversions into Google AdWords. If the conversion tracking and reporting is working properly, then you will get more conversion by increasing the traffic to your site.
If your campaign has “Low Priority Spend”, then it will show the reason as
The target spend for this bid strategy cannot be met. The budgets associated with this strategy may be depleted by other bid strategies or manual keyword bids.
Solution : Increase the Budget of the Campaign or else lower the Target Spend. If suppose, you don’t have proper idea about lowering the Target spend, remove it completely. AdWords will adjust your spend automatically based on your budget.
If your campaign has “Budget Constrained” as reason, then it will show as
Many of the keywords using this strategy are limited by budget. As a result, AdWords may not be able to raise bids enough to meet your goals.
Solution : This will happen only if your Budget is too low for the keywords you choose. So simple solution to overcome this issue is to increase the Budget of the Ad Campaigns.
If your Campaign has “Low Quality Score” as reason, then it will show as
Many of the keywords associated with this bid strategy have a low Quality Score. As a result, your ads may not be displayed often enough to meet your goals.
Solution : It is very much important to have Good Quality Score. To increase the Quality Score, you must remove the low quality keywords chosen for the particular campaign. You can allow the bids to get raised for low quality keywords, but it is expensive to target low quality keywords to rank in top of the search. Instead it is recommended to target the Quality Keywords.