When it comes to SEO, you should analyze the quality of the website before working on it. Here let’s see some factors based on which you can analyze the quality of the website.
Content & Website Structure:
Content on the website is the first important factor to look into when it comes to SEO. The website should contain the fresh and unique content which will, in turn, help more users to get engaged with it. Check for the duplicate contents in the website and replace the same with the fresh one.
The next thing to notice is the website structure, check whether the website has proper navigation to help the users to switch between different related pages in the website. Implementing the Breadcrumbs on the website will help you to improve the SEO.
Sitemap & Crawlability:
Check whether the website has integrated properly with the Google Webmaster tools and also ensure that proper XML sitemap exists for the website with all the URL’s. Check whether the sitemap is updated and submitted to search console regularly. Check for crawl errors and fix the same if exists any.
Providing more internal links on the site will help the crawlers to visit all the pages and crawl the website more effectively. This will help you in getting most of the web pages to be indexed on Google Index servers.
Sitespeed in Mobile & Desktop:
Google nowadays started giving more importance to the site loading speed. Google gives more priority to the websites which have good loading speed on both the mobile and the desktop devices. Check the website loading speed on both mobile and desktop devices. Give more priority to make your site load faster in mobile devices, as in the recent days the number of searches from mobile devices has exceeded the number of searches made by the users on the desktop devices.
Thus these are the three most important things that you should need to look into when you are starting the SEO for any website. Sorting this simple errors in the website will help you in improving the SEO very quickly.