Digital Marketing is one of the important one for a business over online. People started looking online to satisfy their needs in various ways. If a person is in need of something, then before reaching the nearby retailer he will be searching everything deeply about the particular product or services, reviews and so on. So he can understand whether the particular thing suits him or not. Number of Conversion is the only reason behind every marketing strategies.
Organic Search Results
Search Engine Optimization is the way of optimizing the web page based on particular keywords. Keyword – the term used by the people to reach our product or services. For example: If someone is in need of SEO Services, then they will search as SEO COmpany or SEO company in particular location. This is termed as the keyword. Identifying the potential keywords and landing page is the very important one.
If a person is in need of anything then he will be searching for that over online, so there the list of results shown in the Search Engine Result Page is called the organic results. You don’t want to pay anything for anyone to show your webpage in Search Results. But you need to get the SEO Service from the experts to rank your website in the top of search results for the potential keywords.
Paid Search Results
Google PPC is one of the Effective Marketing Strategies which is implemented by most of the companies. PPC Advertising is the most important and effective strategies to implemented by every business to grab the potential customers. The advantage of PPC Advertising over the Search Engine Optimization is that the paid results will be shown in the top of organic results. Also the results will not show some big variation between the paid and organic one, which makes the people to click on it blindly.
If a person doesn’t have good knowledge on the marketing or internet then he may not know about the paid search results. But in PPC Advertising we need to pay particular amount to Google based on the clicks which is said to be Cost Per Click. PPC Advertising over the search network will be displayed as the search results whereas the advertising over the display network is also available. But the conversion happens through the search network will be high when compared to the display network. It is completely based on the domain and the campaign setup.