About Digital Marketing
Promoting the Business Over Online using various Digital Technologies like Facebook, Google and so on, mainly over online is termed to be Digital Marketing. As a Business Person, he must project his business over Online to make his product or business to reach the people over there.
As people in India is already started moving towards Online to satisfy their needs and to find a solution for their queries as well. Many new things and actions were planned to happen towards the Digital India, so it’s important for the Business People to target the people through Digital Marketing, which will be the Right Solution to make better branding and conversions. The Best Place for effective marketing is the place where we can find the regular presence of the people.
Different Types of Digital Marketing
There are different types of Marketing strategies and 7 important classifications are mentioned below.
Search Engine Optimization
SEO is the way of optimizing the website using various techniques to rank organically on Google Search Results. It is one of the important things for a website to grow their business Online.
Social Media Marketing
Social Media is the place where the people will have their presence at least once in a day. Here the promotion is made using various Social Media Platforms and Website. This reaches the people who were targeted in it.
Content is a strategic way of marketing. By writing the attractive, creative and most valuable content our Brand promotion will be made. This will helps us to drive customers to our Business in a profitable manner. It helps much in Branding the new company than promotional things.
Search Engine Marketing
SEM is the form of Internet Marketing through which the business is promoted by increasing the visibility of our website in the Search Engine Result Page. It will be done primarily through the Paid Advertising.
Instead of targeting the whole people in the market, we will be focusing on the individual over the potential buyers. This will be very effective in terms of marketing and conversions. It is of two types as Earned Influencer Marketing and Paid Influencer Marketing.
In this marketing, the Message will be sent commercially to the group of people using their Email addresses. Through this, the advertisement will be sent to them through the mail or any promotional content which will be helpful to create the trust and brand awareness among the people.
It is one of the Search Engine Marketing strategy, through which the Website is promoted to gain visibility among the people. This is an effective marketing technique through which promotion can be done on display networks which appears on the other websites and also in the search networks to grab the attention of the users searching for it. It is also known as CPC (Cost-Per-Click). The Advertiser must pay Google only if the visitor clicks on Advertisements.