Facebook Marketing is the growing trend in the digital marketing field. Using the Facebook Marketing, you can target the audience more precisely based on many demographic options and even by using the custom audience database. Here let us see the steps involved in targeting the customers using the custom audience set, that is by using the customer database.
Steps Involved In Targeting the Audience using the Customer Database:
Log in to the Facebook Adverts account and then under “Assets” select the “Audience”.
Now you will be redirected to the next page asking for the type of audience you wish to upload like customer file or website activity or app data, etc. In this select the “Customer File” option and then move on to the next step.
Here Select “Add customers from your own file or copy and paste data” to upload the customer database to the Facebook.
Upload the customer database to the Facebook. The file which you are uploading should be in the .CSV format (Comma Separated Values).
Once you have uploaded the database, Facebook will take some time to go through it and return the number of valid customers who can be targetted by Facebook.
Later you can save this audience in the Adverts Account and can be used while creating the Facebook Ad.
Thus these are the simple steps involved in Targeting the custom audience on Facebook by using the database. Note that the target will be more effective only if the number of audiences is considerably high.
Why Facebook Marketing in India?
In India, the usage of Facebook has increased among the people in the recent days. Hence, promoting the brand or product on Facebook will have huge reach among the target audience in India. As a business people trying to target more people on Facebook you can avail the Facebook Advertising Services from the best digital marketing agency in India like ClickDo. We have Facebook Marketing experts who will help you in targetting the potential audience on Facebook to get more leads for the business.