What is SSL Certificate?
SSL called as the secured socket layer is digitally bound cryptographic key which installed on the web server of your domain will keep your site secure. Installing the SSL on the domain means it is not meant that it is safe from the hackers. SSL will just protect the information which is shared or communicated between the user’s system and the web server.
Google Chrome Issues Final Warning on HTTPS:
Google is hardly working to make their users feel secured. So to take the users security to the next level, Google has announced that Chrome will show “Not Secure” info on the sites which don’t have the SSL Certificate. This is to warn all the website owners to get installed the SSL soon to their domain. In the past, there was a thought that SSL is important only for the E-Commerce site, but it’s not true, its mandatory for all the websites.
What happens if SSL is not Installed?
If SSL is not present on your website, then Google will start showing the “Not Secure” statement on the address bar of the Chrome browser. This will make the users fear a bit about your website and leave the site immediately. Ultimately this will increase the bounce rate of your website and also result in rank drops. Integrating the SSL on your domain will also give the rank boost to the websites.
Final Warning By Google:
Google recently announced that after July 2018, Chrome will give priority to the sites with the SSL. In addition to this Chrome will also show “Not Secure” info in the address bar to alert the users. This will make the users bounce back to SERP. Thus as a website owner, this is the right time for you to install the SSL On your domain and make the site more secure.