Google AdWords is an advertising platform for every business to reach customers and also helps in running a successful Business. Today, people spend more time online, for seeking any information people use search engines. To attract and get likely customers, it is important for every Business to get engaged with people through social media and targeted Ads. AdWords is a platform that helps every business people reach their likely audience and reach potential customers fast. When people visit the website by clicking your ad, for each click you have to pay Google.
Google AdWords remarketing is a form of online advertising that allows showing targeted ads to users who have already visited your site. Visitors will view these ads while they are browsing the web.
Remarketing is also known as retargeting if proper demographic targets are defined. It can increase your conversion rates and ROI. This is because website visitors who are familiar with your brand are much more likely to become customers or complete other valuable actions on your site.
How Google Remarketing Work?
If you are already advertising on Google, all you need to do is add a Google remarketing code or a tag or a pixel (for Facebook) to your website. This code adds all the visitors to remarketing audience list through browser cookies. Even you can customize the piece of code for different pages for more defined categories.
For Example, Let’s say you are providing a Digital Marketing Service. You can create a remarketing list of people, who already visited your website and bounced without completing any action. Now, you may give some special offer to those people and make them your likely customers.
Google recommends that when you begin your first remarketing campaign, you start by targeting every people who see your homepage. Remember, while you are retargeting first, your cost may increase since you are targeting to individuals. By targeting more precisely, you can, therefore, increase ad relevancy and as it reflects on your CPC. You can create different Google remarketing list for super-targeting campaigns.