Website is the basic medium which acts as an interface between User and information. The information may be of any kind and it will be stored online in a machine called web server which is provided by the hosting provider. The basic need of a website is to gain more traffic over online and to make conversions for better growth. But it is not so easy task to index or to rank a website in google. To rank your website in Google you must optimize your website in a effective way which is provided as a service by Search Engine Optimization Company.
Keyword – A word or group of words using which a user will search for our content. It is very much important to choose the keywords for your business. For example: If you are running a Digital Marketing company then you must have separate pages for your services like Search Engine Optimization, Social Media Optimization, Social Media Marketing, Website Development & Designing and so on. So each page will have individual target keywords and each web page must contain the texts relevant to the keywords.
Keywords will be basically classified as Potential Keywords and Common Keywords. Everyone will have a confusion in your mind about this classification. Common keywords will be the collection or words or a word which is used by most of the people who doesn’t even require that service or products. The keywords which is used by the customers who needs the services or the products is termed as the potential keywords.
Choosing the important keywords before the Optimization process is very much important. Because webpages present in a website will be optimized based on the keywords allocated for the particular web page. Using various keyword research tools, identify the potential keywords for your website and create the webpages based on the keywords. If a professional SEO Company is providing you a services then they will take care of that.