Ranking the website is very much important for the people who target the business over online. Also nowadays people were so smart and they would like to utilize the resources completely. So there is no use in maintaining a website without getting any business from that. On the other side people who visit the business will not directly place the orders for their products or services. They used to check about their business over online and they would like to know the reviews of their previous customers. As people were aware that they should not spend the money useless they started to think a lot before spending it.
Converting the people in a single visit is not a possible matter, but if suppose our website took long time to load or it doesn’t load when a user visits our site then they will move to the next website which may be our competitor. So even though we ranking the website there is no use if it took long time to load. On the view of search engine, the algorithms were keep on updating to provide the user friendly and most relevant websites to satisfy the users. As a results, page speed optimization is one of the important factor to rank a website. So people started thinking how to load the website without any delay.
Various possible reasons for increase in loading time is that due to poor hosting, webpage with large image files or due to excess CSS or scripts. So to avoid the loading time, a website must be developed in a proper manner which must make sure the site loads very fast. Because reducing or minification of HTML, CSS and Java Script files must be made during the development process for proper optimization. Also before uploading the image, we must reduce the image size not the quality which helps a lot in reducing the size of a website.