Keyword analysis is the primary factor which you should focus on to get more leads for the business. As an SEO Analyst, you will be focussing on filtering the keywords with the high search volume instead of the focusing on the search terms with the low search volume. In this case, ranking the webpage for the keywords with high search volume will help you get more traffic to the website than the keywords with the low search volume.
Is Low Volume Keywords Worth?
As an SEO Consultant, you may have the doubt in your mind whether the low volume keywords are worth important to work and rank them on top. Yes, low volume keywords will help you get more quality leads. Though the low volume keywords will not bring in huge traffic to the website, they will bring in quality leads for the business instead.
For instance, if you are running an E-commerce site, then consider you are having the huge search volume for the keyword “Nike Slippers” and low search volume for the keyword “Weightless Nike slippers with black colour”. Though the high search volume keyword will bring in huge traffic to the site, the conversion rate will be low. But for the keyword with low search volume will have the high conversion rate as the search was made in the intent of buying the product.
Thus finally, instead of just focusing on the keywords with the high search volume. Giving importance to the keywords with the low search volume as well will help you in getting potential leads for the business. Especially in India, people will be searching more specifically if they need to buy any products or avail any services online. Hence targeting the low search volume keywords will help to get more ROI.
Google Keyword Planner:
Google keyword planner is the opensource tool by Google which you can use to find the keywords with the average number of searches made per month from the particular location. If you have the active Adwords account, you can even get the search volume inexact numbers.