The meta description is the small descriptive content which appears below the Title of the webpage in the SERP (Search Engine Results Page). Recently Google has updated the length of the meta description from the 160 character limit to the 320 characters. Updating the web pages with proper meta description will help in improving the rank positions. Here let’s see the common mistakes made while giving the meta description and also the ways to avoid it.
- Meta descriptions should be unique for each web page and you should not duplicate the same meta description for all the web pages. Doing so will result in rank drops. Make sure that you provide unique meta descriptions for each page. This will make the users know about the content present on the site and click on your link on the SERP. This increases the CTR as well.
- Next thing to focus on is the character count. Make sure you provide the meta description within 320 characters. Giving lesser or more than this will make the Google trim the description and show only the part of it in the SERP. Giving the meta descriptions around 300 to 320 characters will ensure that you get more clicks on the SERP.
- When writing meta descriptions for the web page, ensure that the target keywords are embedded in it. Adding the search query made by the user in the meta description will tempt the user to click on the link. This will, in turn, increase the CTR.
- Avoid writing the boring and unimpressive content. Providing crispy metadata will make the users visit your webpage. If you have boring content on the meta description, it will not make the users to click on your link to visit your website. The first thing to add in meta descriptions is about “what this page is offering?”, this will help the users to know what the actual content is and by seeing this they may visit the site, really if they are in need of the content.
Thus these are the common mistakes to avoid while giving the meta description and ensure that you give the unique and catchy description to make the users click on your link. Availing SEO Services from the best SEO company in India like ClickDo will help you to optimize the site and rank on top of the SERP among the competitors.