According to Google, more than half of its traffic is coming through Mobile Devices. It is very common that, concentrating on what people likes will help us to grow better. As a result, Google is now concentrating to give best experience for the mobile users.
Mobile First Index
I can see most of the people were just confusing about the term “Mobile First Index”. It is very simple that, during these days the sites will get indexed and ranked the desktop version of the site before mobile. But due to the increase in Mobile Users over desktop or other devices, Google concentrating to provide priority for mobile devices. So mobile version of websites or web pages will get indexed in Google before desktop version of the site and which is so called Mobile First Index.
As a result, people have started developing separate mobile websites. According to Google’s latest update, if your site is responsive for Mobile & Desktop Devices then you don’t want to do anything new. Google’s update is all about providing the best user experience for the Mobile Users.
Mobile-Responsive vs Mobile-Friendly
Responsive Websites will respond based on the users and devices using which they viewing it. In responsive website, the two or more column layouts will be converted to single layout to provide the best for the viewers. Also in mobile devices some, unnecessary images will be hidden from the website.
Mobile Friendly Websites are the one designed to work across various devices. Some of the difficult features will get changed in the Mobile Devices. For example: features like Menu & Navigation will be simplified for better user experience. Here the Images will be displayed in small sizes with simplified navigation.
Mobile Scorecard and a conversion Impact Calculator
Currently, Google is focused to improve the mobile website experience and as result they have announced the two mobile depended resources – Mobile Scorecard and Conversion Impact Calculator.
Mobile Scorecard – In Mobile Speed Scorecard, you can check the loading speed of your domain and also you can see the comparison between the websites. Maximum you can compare upto 5 websites and it will be displayed with the ranks.
Conversion Impact Calculator – Now what people expects is speed and comfortable mobile experience. So based on the current page speed, Average monthly visitors, Average Order Value and Conversion rate, the impact calculator will show you the results. It will show the results like if your current page speed is 2.0 seconds then if you speed up your site to load in 1.0 seconds, then you will get more sales which profits you $$$$$ (Approximate value).