Good one to think of while starting a new business. SEO is one of the techniques by using which you can simply rank the business website in Google’s SERP for the user searched query and generate leads for your business by driving more traffic to the business website. But in the recent days, several strategies has emerged and online marketers started driving leads for the business from different platforms using several new techniques.
The main strategies to gain leads for the business other than SEO are,
- Targeted Marketing
What is Remarketing & How it works?
Remarketing is the strategy in which we will track the website visitors and will show them the Ads by particularly targeting them. This method will help you drive leads from Google, Facebook, Instagram, etc. Once the users visits your website and leaves without making any purchase or availing any service, then by using remarketing strategy you can show them your business Ads wherever they go on web like blog pages, any sites, Facebook or else were on the web. In Facebook, Remarketing is done by integrating the pixel with the website.
What is Targeted Marketing & How it helps to drive leads?
Targeted Marketing is the common advertising technique used by the digital marketers to target the audience based on age, gender, location and more demographic options. Facebook allows the publishers to target audience more specific by allowing the targeting options based on the users interest, behavior, job, etc. By using Facebook custom audiences can be targeted easily. Google has moved one step forward and helps the publishers to show ads to their target audience based on many factors.
What Business People Can Do?
As a business people, instead of depending on the single source for lead generation trying different sources like paid advertising will help to grow the business. Availing digital marketing services from the best digital marketing company will help you get more leads and also to build the brand online.