What is SEO?
Search Engine Optimization (SEO) is the technique to rank the website or web page in the top results of the Google’s SERP (Search Engine Results Page) for the user searched query. By ranking the business website or web page organically top in the search results will bring a good number of quality traffic to the website. SEO is the method by which good amount of traffic can be generated to the business website without spending any amount. Ranking the website or web page organically for the search term with large search volume will generate the quality traffic to the business website.
Why is SEO needed for business?
Nowadays people started moving towards online for buying any product or to avail any service. So promoting the business online will bring good quality conversions. Online presence is important for each and every business to survive in the competitive business world.
Using the method of Search Engine Optimization, the return on Investment for the business is increased. As it generates many conversions through online presence, the ROI will be more. SEO is best suited for a business like online product sales.
As the website ranks top in SERP for the user searched query, the chance of getting the more relevant audience for the business website is very high. Thus using Search Engine Optimization traffic can be increased to the business website in a huge manner.
By promoting the products or services online, the brand awareness gets increased among the public. A good brand outreach in online mediums will generate the quality traffic to the website.
On Comparing to PPC, the investment in search engine optimization is very less. The turn around time of Search Engine Optimization (SEO) is more when compared to the Google Pay Per Click Services. But SEO will help the business people in getting quality leads continuously for over a period of time.
Thus nowadays even small business crews started moving their business towards online. In this case, online presence is important for all the business people to stand apart from their competitors.
Other Online Marketing Techniques:
SEO is the primary method of ranking the website in top search results of Google. There are also several other digital marketing techniques like Google PPC, Facebook Remarketing, etc. By using these techniques business can be promoted online by targeting the particular custom audience set. Facebook Remarketing is the technique by which the business people can show ads for the custom audience set who have visited their site previously. By targeting the audience in social media’s the number of quality leads is increased for the business.