How To Target The Audience On Facebook Using Pixel Data?

target audience on facebook using pixel data

By on March 8, 2018

Facebook Advertising helps the business people to target the audience based on various demographic options like age, gender, location, even the relationship status. Also, by the Facebook Pixel, Facebook allows targeting the audience who have visited the website previously. Here let’s see the steps involved in targeting the audience who have visited the website previously.

Facebook Pixel is a small piece of code which when integrated on the website will keep track of all the users who are visiting your website and also the Facebook Id associated with them. Later, By using the Pixel data you can target the customers by showing them the Ads on Facebook.

Step 1:

Log in to the Facebook Adverts account and then select the type of campaign that you need to create to target the website visitors.

target audience on facebook based on pixel data

Step 2:

In the next step choose the audience type as “Create Custom Audience”, Then you will be taken to the page to chose the custom audience type, here select the “Website Traffic” option to use the pixel data of the website.

Target audience based on pixel data

Target audience based on pixel data

Step 3:

Here select the Pixel audience which you have got by integrating the Pixel code on the site. Now give a reference name to this audience set and select “create audience”. Now the custom audience data have been created.

Target audience based on pixel data

Step 4:

Now create an Ad by fixing the budget and the number of days that the Ad should run.

Thus these are the main steps involved in targeting the customers who have visited our website previously. The main advantage of targeting the customers who have visited your website previously is that, they are already aware of your brand and hence they are more likely to get services or buy products from you. Remarketing helps to get more brand outreach as well.

Hence as a business people in India trying to promote the business online, Avail the Facebook Advertising services from the best Digital Marketing Agency in India like ClickDo to get more leads for your business. In India, Online marketing will help you in getting more conversions than the old traditional marketing strategies.



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