Nowadays it is important to deliver the website as a best for the users and search engines. Website must be search engine friendly to rank in top of search engine and to gain visibility over the search engine. But visibility alone won’t matter, the user experience is very much important. In olden days the SEO is so easy to rank a website with keyword stuffing and more, but nowadays the search engine algorithms were updated frequently to provide the best results. Some common elements that helps in both SEO and UX were
Heading tags were available from H1 to H6, which tells the readers and search engines about the content. H1 is considered to have more priority and h6 with least priority. It is recommended to use only one H1 tag in a web page, which must have the primary content.
Adding the keywords in the heading tag can also help with ranking. Other Heading tags from H2 to H6 must follow H1 which is to be used in a appropriate way. Most of the time, your webpage just needs a H1 tag and more H2 tags.
Easy Navigation in your site is not only important for the users but also important for the search engines to index your site. One thing you must understand clearly is that Most of the visitors won’t enter into our site through the Home page. So it is more important to have easy navigation in every page of your website.
When it comes to mobile the menu must help to provide easy navigation. Because people won’t like to access website with poor user experience. So it is important to provide the navigation based on use comfortability.
Sitelinks that appears in the Search Engine Result Page gives very easy navigation for the users and also it gives some clear view as well. The sitelinks will appear in the search results based on the site structure and appearance.
Site speed is very much important to give some good user experience. People were not ready to wait till the website loads and also they want to view what they want. Site speed is one of the important ranking factor for Google Search and also they have announced that the Mobile Speed also will be considered soon. There are various Online tools to to check the desktop and mobile speed of a website. Some big websites will have issues with the page speed.