As Google remains the most used search engine among the people around the world. Google keeps on updating its SERP (Search Engine Results Page) to ensure that the users get the best relevant results which they are looking for. Here let’s see some insights on the updates on SERP.
Featured snippets are the one which is most loved by the users, The reason is that the users need not click on the link and visit a web page to gather the information what they are looking for, Instead they can get the information in the search engine results page itself. Featured snippets answer the user’s queries and give the most relevant results for the users.
“People Also Ask” Snippet:
To make the job of the users even easier, Google has introduced a new feature in the search result called “People Also Ask” for the tab. When you search for any term, Google will automatically go through your query and will suggest the relevant questions which you may look for.
“People Also Search For” Snippet:
When you visit any web page by clicking the link on the SERP and when you return back to the SERP. Google will suggest you with the “People Also Search For” snippet. In this snippet, Google will give you the relevant queries to explore the topic better which you are looking for.
“Search Related To” Snippet at the Bottom of SERP:
This is not a new update from Google. It is the old one which will help the users from looking for related search queries. This is shown at the bottom of the search engine results page. By clicking on this link, you will be redirected to the new SERP page.
Get the Answer before you Search:
The most recent and the furious update on SERP is that the user will get the answer to the query before clicking on the search. That is, When the user searches for any information the answer is displayed below the search bar before the user clicks on the Search.
Google is growing day by day and helping the users to get the more relevant results to the queries that they are looking for. Hence on the business perspective, promoting the business on Search Engines like Google will help you get more conversions.