PPC is one of the internet marketing strategy which is associated with to get traffic to the website through direct advertisement on the search engines like Google, Bing etc., Through PPC you can increase the traffic to your website. Though PPC can get the visitor to your website, converting them to customer completely depends on the look and feel of the website. Look and feel describes how the site is been designed. Making user stay on the website or visit again is completely in the design of the website and the landing page of the visitors should contain all the necessary information what visitor is looking for. Google Adwords is the most popular advertising system in this internet era. This enables you to create ads that appear on the Search Engine like Google, Bing etc., Adword works on PPC model in which you have to pay to google for every click (getting visitors to your website through ads).
Why is PPC Important?
For a business to e successful in Online, the website should at least be ranked in top five links in search engine result page because a people will just go through the maximum of five links to get the result of what they are looking for. If they didn’t find any relevances in the first five links, they will just alter the search term and get the result. So, being in top five links is more important for business in online is important. A website can get into top five links in search engine result page in two ways. One is through ranking by using SEO Strategy and another way is through ads. Though in both the ways you can get your website in top position, PPC is the fattest way whereas in ranking through SEO consumes a lot of time. You can get your website in top positions even though they are not ranked organically.Adwords helps in improving the visibility to your website, they search, they see your website, then click on it, and they could convert into your customers.
Reach Potential Customer:
Through Adwords, you can reach the targetted customers or potential customers who are looking for service what you are providing.
If you have decided to display ads on fitness, this ad’s will be shown to other related terms like healthy living, workouts, exercise and other related terms to fitness.
Through Adwords, you can also display ads on the similar service providers as yours if they have enabled Adsense. In this way of marketing also you can get visitors to the website.