Live videos on social platforms is a growing trend in the recent days. Based on the survey conducted in the recent time, Social media marketers have endorsed that live videos have the impact on the business growth directly.
Live Videos – A Growing Trend:
Though the live videos are not fully utilized by the marketers, it has the significant growth in the online mediums. This is the new way of communication with the customers or the audiences for your business.
Live Video – Is it effective?
According to Facebook, Live videos have six times more interaction with the users than the normal videos, Facebook also updated its newsfeed stating that the live videos remain in the top of the feed than the other media like Photos or normal videos. Facebook also notifies the users about the live videos, this will make the users to watch them and also making them to interact with them.
How Often Should Live Videos be Published?
Some social media marketers publish live videos on daily basis and some on monthly basis, Coming to the point there is no time limit to publish the videos. Based on the quality of the live videos and the business perspective, the time may vary. At the end, people who publish live videos on regular basis will get more benefit than the other ones.
How To Make The People Interact With Live Videos?
As a business people, instead of simply publishing the live videos, you should make the people interact with your videos. For this to occur, you can conduct webinars, Q/A sessions, How to? sessions and much more. This will tempt the users to interact with you and in turn, your brand will be registered in their mind. Thus as a business people, you should adapt to the growing trend to stand top among the competitors.
To get more brand outreach, publish live videos periodically about your products or services and make the users interact with you. This will grow your business indeed, thereby giving the more brand outreach among the online social platforms.