The Pogo Sticking Effect:
Pogo Sticking is the term used to define the user behavior of going back and forth in the search result. That is when the user searches for any search term in Google and visits the web page by clicking the link on the SERP and if the user finds that there is no useful content on the site, he/she will immediately click the back button and will return to SERP and will look for another webpage to satisfy their information needs. This user behavior of leaving the web page immediately after visiting is called as a pogo-sticking effect. This is also recorded in the Google Analytics as bounce rate.
What Google Does With Pogo Sticking Effect:
Google really wants the users to engage with the website in which the useful content is present. Google tries to provide the users with the most relevant results on the SERP for their search queries. Hence the site with high bounce rate will be considered as the webpage with the irrelevant content and will result in the poor rankings.
How To Save Your Site From Pogo Sticking Effect?
As an SEO Expert, you should be aware of the keyword terms which drives more traffic to your website. Next, you should analyze whether your website has the relevant content with respect to the search terms. If not, Optimize the content in your site based on the terms which drive more traffic to your website.
Thus Google in recent days started using the user’s behavior on the SERP to modify the rankings of the existing web pages. As an SEO Consultant, you should focus to engage the users with your website and make them to spend some time on your website. This will help you to improve the rankings on the SERP.
That is when the user clicks on the first link and leaves the web page immediately after noticing that there is no useful content on the website. Then immediately if the user visits any other page on the SERP, say the fifth link and spends some time there. Then Google will think that there is more useful content on the web page in the fifth link and will give a rank boost to that page.