What is the Quality Score?
In simple terms, Quality score is a quality and relevancy factor of your keywords that Google assigns. The quality score is based on your CPC, bid strategy, landing page experience, and ad relevancy. You can see your Quality score in Keywords status column.
When Google tells you that your ad is not being displayed constantly, it means your ad/keyword/landing page combination is not very relevant to Google users. If your ad stats as “low quality”, it is less likely to be clicked and thus less likely to generate revenue for Google based on the Pay Per Click model. In the status column, you can find what is the problem with the low-quality score or what Google thinks about your Keyword. Ads are rarely shown due to poor Quality Score at 2/10 or a 1/10 Quality Score.
How it Works:?
It is important to understand How the Quality score works because high-quality score can show your ads in a higher position at the low price.
When someone does a search a Google search, the ad rank of each advertiser is calculated. It is calculated using:
Ad Rank = Maximum bid Quality Score Other factors. (ad extensions)
Importance of quality score:
If Google tells that there is the low-quality score, then it is responsible for each advertiser to check the status and fix them. When we don’t consider Quality score as a factor, then it may lead to not showing off your ads or rarely showing your ads. It may lead to loss of ROI.
More Specific and Actionable Assessment:
Click Through Rate:
Google will not easily make your keyword to get a “good” click-through rate. “Good” in this case is going to vary from one term to another, but it is always better to be leading the curve when it comes to CTR. This means that your ad will be viewed as appropriate by Google, and you will also attract more clicks to your website.
Check whether your ad related to the keywords in your ad group? This would be a great suggestion of whether your ad is related to what people are searching for in order to trigger your ad.
Check, Is your Landing page gives the positive experience to your visitors. It is important to check landing page. Your landing page must be used to and easily accessible to the visitors. If you have good and easy accessible landing page, then people will be most likely to visit your page. They become your regular customer. Hence design your landing page more attractive. Your landing page speed should also be taken into account. Don’t make users wait until a long time, make your landing page load fast.