Starting a Blog is a Good Initiative. Creating your Own Blog is the most recommended one, and it helps to express your skills to the external world. Optimizing your Blog based on the ranking factors will help to boost traffic to your website. There are various online resources, and WordPress SEO Guide was available over the web, but those guides were looking too technical, and it is hard for the beginners to understand the things. In this Complete Step By Step Guide, we will help you how to start a WordPress Blog and Simple SEO Tips to rank your blog at the top of search results.
Basic Needs to Create WordPress Blog
Most of the Bloggers and Experts prefer to use WordPress Blog because of it’s User-Friendly Interface and Comfortable Access. So it is recommended to create a Blog in WordPress, and below I have mentioned the basic needs to start your WordPress blog.
Creating Blog and generating more traffic through Organic Search Results is an essential one. Here I have explained each requirement in brief.
Step #1 Purchase Your Domain
Domain Name is nothing but your website URL. Each domain name will point to particular IP Address. As humans can’t memorize the numbers as like as words,we have substituted the domain names over the IP Address. Also, No two person can have the same domain name, and it must be 100% unique. For example: If I bought a domain name called “seekahost.com” then no others can buy it anymore. You could buy it only if I left the domain without renewing it. Yes, domain name requires periodic renewal. If you purchased the domain for two years, then you want to renew it after two years to continue your usage, else it will be expired.
As you are looking to host your blog, it is recommended to get it from Seekahost. Enter into the website seekahost.in and enter the domain name which you would like to purchase for your blog.
If anyone already purchased your domain then try with some other name. If not, then you can proceed with the same domain name. Once you click on Continue, you will be shown with the domain configuration details. As DNS Management & Email Forwarding is free, you can choose it. Also, you can change your Name Server Details if needed. Refer the Below Image for More Clarification.
Click on Continue. Now you will be shown with your cart information. Review it once before making the purchase. If you are using the Seekahost for the first time, then fill out the details to create your account. They guarantee 100% that the information entered in their site will not be shared with any Advertisements or promotional agencies.
Also, after choosing the domain, it will show you to select the hosting. If you want to choose the Web Hosting package as a separate order, then there is no problem, but if you are picking it along the domain name, then it will be ready within few mins. If you are ordering the hosting separately, then you want to set it up manually.
When it comes to managing the domain name, then you must be aware of DNS related terms to troubleshoot the exact things in future. You can check the article below for detailed information on DNS Related Terms.
Step #2 Purchase Your Hosting
When it comes to hosting you must be very conscious of your requirements. If you are a new blogger, then don’t think that it’s very technical and it is all about your needs. If you are not aware of the things, then you can get a suggestion from the Hosting provider who can recommend you the best.
Hosting people will provide you with the most customised plans at the lowest price. Because when it comes to blogging, we don’t need to have unlimited hosting and other unwanted feature. It will be useful to choose the hosting which satisfies all your requirements and make sure you pay for what you use.
Things to be Noticed While Choosing Your Hosting Plan
If you are looking to host only one domain, then you can choose the package with Single Domain. But if you have more than one domain or having thought to buy more in future then just select the one which suits best for you. Because it is not necessary to choose the sizeable hosting plan for the start and also you can upgrade your plans whenever you need more resources for your hosting.
Disk Space is the core need of Hosting. Usually Hosting is the place where you used to store all your website files over online. During each request, all the records and data’s of your site will be retrieved from the web server. So choose the disk space that you need for your website.
If you don’t have an idea, then just follow the recommendations mentioned below.
- If you are hosting your primary blog or a website with the minimum number of pages, then it is recommended to choose at least 500 MB Disk space. If you are hosting and creating your website in WordPress, then it will require 200 MB of space, but it is better to have minimum 500 MB Disk space.
- If you are hosting your personal or business website, then you must start with the minimum of 1 GB. Because it is the best recommendation to have at least 1 GB disk space so that you can store multiple backups of your websites which can be used to recover during the emergency periods.
- Check for the Email Accounts. For usual blogging websites, you may not require unlimited email accounts, and this is wholly based on your requirements or your team.
Security is must for the website. Even if you have unlimited hosting or unlimited plans, it won’t help your business or blog unless if it is secured. So give more importance to your website security. Communicate with your web hosting provider that whether they will guarantee the security of your website and also make sure your sites will have a regular backup for safety purpose. Taking regular backup won’t be a big issue, because you can take backup of your website whenever you want.
In Hosting, technical support is very much significant. Because if you have any problem with your hosting, then you need some assistance to solve it. Also, proper technical support will help to troubleshoot the exact problems, and it will make sure the site is up all the time. Make sure your hosting company provides you with the best technical support.
So after preparing the complete checklist of your hosting plans, choose the best package and proceed with that.
Step #3 Install WordPress & Configure it
Here I am explaining all about the Installation of WordPress Content Management System because there are a lot of advantages in using the WordPress. Also, most of the bloggers prefer to use WordPress for its user-friendly interface and also it has thousands of free WordPress themes.
Typically, if you are buying personal or business web hosting, then you will be provided with cPanel Access. You will have the full control over your website. You can install whatever the application you wish or that you want. It can be done through manually or else use the software provided through the cPanel.
Commonly shared One-Click Installers are Quick Installer & Softaculous. Below I have explained the installation process of WordPress using Softaculous in detail.
- Login to your cPanel.
- In the search bar, check for Softaculous.
- It will show the application icon below. Click on it.
- Once after clicking, you will see the softaculous interface.
- Click on WordPress and Install it.
Below is the video which helps you step by step to host your website.
Once after Installing WordPress, you must configure the general setting. For example, You must check whether the URL is okay for you or not. Sometimes the URL will not have www as a domain prefix. So it is just to test the basic configuration. If you want to add www before your domain, then follow the instructions mentioned below.
Steps to Add www before your Domain Name
- Login to your WordPress Dashboard.
- Go to Settings -> General Settings (It will be available on the left side of the dashboard).
- Here you will be able to find the site URL without www.
- Edit it, change it to the URL with www.
- Save changes.
- Once saved, you will be logged out of the WordPress dashboard.
- You must log in again to do further changes or updates.
- Finally, your website URL is updated to www version.
Other General Settings
Date & Time: Some of the other setting required during the initial setup is Date & Time Setting. Because your time must match with the website time for proper & valid information. Or else you will be confused with the information provided by the system. Also, you can’t even schedule a post at the correct time. Also, you can choose the day which is the start of a week. All the changes can be done through the general setting tab.
Permalink: The URL Structure is very much necessary for a User-Friendly Website. So you must decide how a URL should appear. To edit this, go to Settings ->Permalink and there you can find the number of options to set the permalink. Below all, you can also see an opportunity to set your custom permalink as well. Choose the user-friendly permalink based on your interest and click on save.
Static & Blog Category: If you are developing a Business website then mostly the home page will be the static page. But if you are preparing a blog, then the home page will be filled with latest blog post. So you can update these setting under Setting -> Reading.
Step #4 Install & Configure Security Plugins
When it comes to blog or website, it is very much important to keep it safe and secured. There will be certain firewalls and security configurations over the server, but it is your responsibility to keep your site safe without allowing any attacks. That’s the reason why people were suggested to install security plugins to safeguard your website.
Recommended WordPress Security Plugins
It is not enough to install the WordPress security plugins; you must also want to configure it manually by providing the needed information. Below, I have recommended few plugins which will be helpful to secure your WordPress website.
1. Wordfence Security
Wordfence is one of the powerful WordPress security plugin designed to keep your WordPress safe and guaranteed. It is available for free with the essential features, and also you can upgrade it to the premium version to make use of the advanced features.
2. iThemes Security
iThemes Security is also one of the WordPress Security plugins which is available with 30+ new ways to protect and secure your WordPress website. Even though some admins were not aware that their site is hacked or injected with malware files. So in that time, ithemes security will take care of your entire website and will fix the security issues on your website.
Step #5 What is SEO?
Before Optimizing Your Website, you must know what SEO is? And based on which the factors were chosen to optimize your website and how to rank it effectively.
SEO – Search Engine Optimization is the way of optimizing your website or a web page based on the Search Engine Ranking Signals. Search Engine is the algorithmic bot, which will crawl all the website over the web using certain strategies and will list the websites for each keyword based on specific ranking signals. So here we will optimize the website on those particular signals to rank our website on top of Search Results.
Why SEO is Must for a Website?
If you have a website or Blog, it will be used effectively only if is visible to people eyes. If a person is in need of something, where they will go? They will open their browser and will search for it. Usually, a person who seeks for the particular thing will look into the top results of the Search, and if suppose the top results were not relevant to his search then they will try to check use other different keywords. So they won’t have any patience to look into all the 10 Results shown on the first page.
Even a website on the First Page won’t get enough traffic unless it in top positions of search engine result page. So, if you are building a new website, then it is difficult to rank without any proper optimization and also your website won’t receive any quality traffic. Blog or a website without quality traffic is of no use and to overcome this, you must optimize your website.
Also, there are various factors included in Ranking your Website. Before Optimizing your website, you must choose the keywords and its target page. Content plays the significant part in optimizing a webpage because optimizing and trying to rank a webpage which doesn’t have more relevant content is a waste of time. Also, even if your website ranks in the top your bounce rank will be very high. So it is important to rank the relevant webpage for a keyword.
Optimize your webpage with the basic things and rank it in the top of Search Engine Result Page. Get more quality traffics with meagre bounce rate.
Step #6 Different Types of Optimization.
Based on the way we optimize, Search Engine Optimization is classified into two different types as On Page Optimization and Off Page Optimization. On Page SEO is completely based on your website and its contents, whereas Off-Page SEO is wholly based on the other external factors that influence your website ranking in Search Engine Results Page. As there are 200+ Ranking signals, below I have mentioned the most important and basic elements to rank your website.
On Page Optimization Factors
Search Results will not show your entire webpage. But to give some hints about your website and it’s content, it will show you the title, Description and URL of the particular web page.
Title Tag: It is the Html element which specifies the title of the particular webpage. The title tag will be displayed in the Search Result Page for each webpage. It is very much important to mention it effectively for better results. It is recommended to make sure the keyword is present in the title tag of a webpage.
Description: It is the crispy content which can have the maximum of 320 Characters in it. It says more about the content, and sometimes it will be fetched from the content of the webpage. The description text must have the keyword to make sure the content in a webpage is more relevant to the keyword that you have targeted.
URL Structure: Structure of the URL will also help a lot in Ranking your website. If your URL is user-friendly and if it has some relevant words then it will help the visitors and search engines to know more about the content.
Keyword Density: The percentage of keyword present in the particular webpage concerning a total number of words. It is recommended to use the synonyms and more LSI Keywords to rank the webpage for all relevant keywords.
Image & Alt Tag: Use more relevant pictures with proper Image Name and Alt tags. If suppose your image doesn’t load correctly due to any technical issues, then by that time the alt tag will be displayed for the users. It helps in ranking as well as better understanding of the users as well.
Content: Content is the most important part of your SEO. The webpage will be optimized and ranked in the search engines mainly based on the content present on the webpage. Quality content is more important than any other SEO Factors. If you have quality content and you didn’t mention any meta description on your webpage then part of the content will be taken for meta description. So content quality is very much important and it plays a major role in ranking your website.
Off Page Optimization Factors
Off Page Optimization Factors are the techniques using which we try to rank our website on top of Search Engine Results Page. Website Developer or the administrator won’t have any influence on the off page factors. Off Page Optimization mainly deals with the linking building techniques and which helps more with the ranking. It is a time-consuming process, and it takes a long time to build the quality backlinks from the authority sites, social sharing, bookmarking and more. Some of the important Off-Page factors were explained below.
It is one of the most famous ways to do Off Page Optimization. Getting links from other websites to your website is termed as Backlinks. Getting backlinks from high authority sites will increase the domain authority of your website. There are different ways to generate backlinks to your website and mentioned them below.
- Directory Submission – There are lots of Directories available over the web. Choose the valuable directory through which there must be some benefits for your websites. Submit it with proper details and verify your website through the confirmation email if needed.
- Article Directories – Also there are some article submission sites, and there you can submit your articles to build strong backlinks for your website. If it is a high-quality article submission sites with more rules and restrictions, then read it clearly before making a try. Because once your website or account is blocked, then it will make it difficult to create it again.
- Comments – In some popular or blogging websites, you can find the options to share your feedback through comments. There you can submit your website URL with name and comment. Once, the comment is approved by the website admin then the link on your comment will be pointing your website.
- Reciprocal Links – This is similar to you give me give concept. There are so many free directories which have some excellent domain authority as well. If you are submitting your website for free, then it will take 6 months to a year to approve. But if you choose reciprocal method then they will approve it once they confirm.
- Online Forums – Submitting your questions and answering the questions asked by others is the ultimate usage of forums. So by referring your websites in the questions and answers will bring you the traffic. Also, it acts as a backlink to your websites.
Social Media Engagement
To make your business or your blog famous, you must have some engagement with social media channels. Nowadays, more things were getting viral through social media activities. Sharing and Bookmarking on prominent social media channels will help a lot in gaining traffic to your website. Also, some of the social sharing and bookmarking channels will point your website and which acts as a backlink for your site.